Basic Concept of Education

Education: “Education is the manifestation of divine perfection which already exists in man”. – Swami Vivekananda (1863 – 1902). Such manifestation is the outcome of the development of the individual in all aspects namely physical, intellectual, emotional and spiritual. The educa...
Read more

Library Consortia

Library Consortia. The term consortia refer to an agreement or group formed to undertake an enterprise beyond the resources of any one member. Library Consortia means a group of libraries working together for a common cause. It means collaborative or coalition effort for meeting the varied needs of user...
Read more

E-Learning and Digital Library

What is E-Learning? E-learning is one of the fastest growing technologies and will continue its trend far into the future. The aim of e-learning is to improve the quality of learning experience for students. American society for training and development (ASTD) defines e-learning as teaching and learning...
Read more

Concept of Advertising

Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ideas through channel of information and persuasion. It is highly visible force in the society. All of us receive many advertising messages daily. It is essential to the success of any typ...
Read more

Impact of Advertisement

Advertising creates and sustains an ideology of consumption and it is a social force affecting Indian homes today. Therefore, its impact should be analyzed. 1. The first impact of advertisement is that the viewers have no choice of their own in making preference for the consumer goods they want to use i...
Read more

Types of Advertisement

Different Types of Advertisement Advertising is the promotion of a company’s products and services carried out to drive up sales of the products and services. It is also done to build a brand image and communicate changes in old products or introduce new product/services to the customers. Advertis...
Read more

Purpose of Advertising

Advertising constitutes a part of the marketing efforts of an organization. Advertising is undertaken by organizations in order to attract the attention of people towards products and services. Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of pr...
Read more

History of Advertising

Advertising is an important element of our culture because it reflects and change our life style. The concept of advertising dates back to early civilization. It had to undertake a long journey through the centuries before- it attained its present form. Actually advertising is directly related to the ne...
Read more