Social Marketing

  • Business
    Advertising

    Role of Advertising: An overview

    1. Introduction: Advertising in the present world is not only been used by business organizations but also by a large number of non-profit oriented organizations. Advertising has been a major communication tool, is highly pervasive and reaches to people through various mass media vehicles. Advertising influences everyone, like other important institutions in society, such as schools, marriage, and religion. Hence advertising has become an institution…

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  • Marketing of Information Products and Services of the University Libraries

    1. Introduction: Libraries are facing serious competition from commercial information services providers which essentially use the resources available from libraries and analyze and repackage the same for customized use by the clients and online resources are emerging in a big way that will question the role and form of libraries in future. In the competitive information environment, information is being recognized as a critical resource…

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  • General
    Marketing of Information Product in Library

    Marketing of Information Products and Services in Library

    Marketing of Information Products and Services Introduction: The nature of the information marketplace is under continual evolution. Two of the most powerful drivers of change in ‘the new economy’, information and communication technology and the internationalization of the marketplaces, are impacting even more strongly on the marketplace for information products and services than on other business sectors. All organizations in the information industry, irrespective of…

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  • Library Marketing

    Library marketing Most of the library and information professionals have failed knowingly or unknowingly to recognize that many of the activities performed by the Library and Information centres constitute only a part of the marketing process may be due to misunderstanding of marketing and its application in the library environment. There is a disagreement with the basic tenets of marketing that places the emphasis upon…

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  • English
    Social Advertisement (Photo: Google)

    Concept of Social Advertisement

    Social Advertisement In today’s competitive business world every organization depends on advertisement. Non commercial organizations are also using advertisement for their publicity. Today the world is characterized by fast changes taking place in all spheres of business be it products, society, culture etc. The advertisements which contain publicity about social concerns of human being is called Social Advertisements. Social advertising refers to those advertisements which…

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  • English
    Advertising

    Concept of Advertising

    Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ideas through channel of information and persuasion. It is highly visible force in the society. All of us receive many advertising messages daily. It is essential to the success of any type of business and industry. Non-business organisation such as government, college and universities, and Public Service groups…

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  • English
    Purpose of Advertising

    Purpose of Advertising

    Advertising constitutes a part of the marketing efforts of an organization. Advertising is undertaken by organizations in order to attract the attention of people towards products and services. Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same. The ultimate aim is to enhance the sales…

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  • English
    History of Advertising

    History of Advertising

    Advertising is an important element of our culture because it reflects and change our life style. The concept of advertising dates back to early civilization. It had to undertake a long journey through the centuries before- it attained its present form. Actually advertising is directly related to the need of man to communicate his message and attract each other. Our knowledge of advertising in ancient…

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